Data Protection Policy
Business School England data protection policy sets out the data processing practices carried out
through the use of the Internet and any other electronic communications networks by school.
Please note that all data thus captured will be used and held in accordance with the
requirements of the Data Protection Act 1998 and the General Data Protection Regulation
(GDPR).
Under the European General Data Protection Regulations 2016, you have rights over your
Personal Data in certain circumstances. Those rights may include for example the right to request
we amend or delete your Personal Data; the right to withdraw consent; the right to know the
purposes for which your Personal Data is being processed and the recipients to whom your
Personal Data may be disclosed (subject to legal and regulatory requirements). If you do not
agree to your Personal Data being used in accordance with this Notice please do not submit your
Personal Data to us through the Platform or any other means.
We collect information from visitors to this website through our application forms, data
collection forms and every time you email us. We also collect additional information about your
visit to our website; please see above for details of our cookies policy.
Given that the Internet is a global environment, using it to collect and process personal data
necessarily involves the transmission of data on an international basis. This means for instance
that data you pass to us may be processed outside the European Economic Area, although the
data will always be held securely and in line with the requirements of UK data protection
legislation. By communicating electronically with us, you acknowledge and agree to our
processing of personal data in this way.
Cookies Information
The AU website uses ‘cookies’. A ‘cookie’ is a small file of letters and numbers that we put on
your computer when you visit our website. These files allow us to distinguish you from other
users of our website, which helps us to provide you with a good experience when you browse our
website and also allows us to improve our site. We also use these files to allow you to interact
with our website, such as allowing you to use live chat.
Our analytical cookies are anonymous and do not store information about your online usage or
link to you as an identifiable individual. We do not link these statistics to any information that you
may have provided whilst using the site. We use third-party providers, such as Google Analytics,
LiveChatInc and YouTube to provide certain features on our website.
All sites that operate across certain parts of the European Union are required to obtain consent
using or storing cookies (or similar technologies) on your computers or mobile device. This cookie
policy provides you with clear and comprehensive information about the cookies we use and the
purposes for using those cookies.
When the website is used for purely informational purposes, i.e., when you do not register or
otherwise share information with us, we only collect the personal data that your browser
transmits to our server. If you wish to view our website, we must collect the following data that
are technically required to display our website and to ensure its stability and security (legal basis:
Art. 6, para. 1, no. 1 (f) of the GDPR):
IP address
Date and time of the request
Time zone difference with respect to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status codes
The volume of data transmitted in each case
Website from which the request is sent
Browser
Operating system and its interface
Language and version of the browser software
In addition to the aforementioned data, cookies will be stored on your computer when you use
our website. Cookies are small text files that are stored on your hard drive and allocated to the
browser used by you and are used to forward certain information to the site that installed the
cookie (in this case by us). Cookies cannot execute programs or transmit viruses to your
computer. They are used to make the website more user-friendly and effective.
This website uses the following types of cookies, the scope and function of which are explained
below:
Transient cookies (see a)
Persistent cookies (see b)
a) Transient cookies are automatically deleted when you close your browser. These particularly
include session cookies. Session cookies store what is called a session ID with which the various
requests made by your browser are allocated to a collective session. This allows your computer to
be recognized again when you return to our website. Session cookies are deleted when you log
out or close your browser.
b) Persistent cookies are automatically deleted after a predetermined period of time that may
vary between cookies. You can delete the cookies at any time in your browser’s security settings.
Your browser settings can be configured according to your wishes. For example, you can reject
the acceptance of third-party cookies or all cookies. Please note that if you do this, you may not
be able to use all of the functions of this website.
We use:
Google Analytics (anonymised web analysis to improve the website)
LiveChat (customer support chat)
Facebook (remarketing, web analysis)
Google Adwords and Doubleclick (remarketing, web analysis)
Twitter (remarketing, web analysis)
When you visit our website, we notify you of our use of the described third-party cookies. An
option for preventing these cookies from being stored on your computer can be found in your
browser’s settings (legal basis: Art. 6, para. 1 (f) of the GDPR).
If you have consented to the processing of your data, you may withdraw your consent at any
time. Such a withdrawal of consent will affect the reliability of the processing of your data after
you have sent us the declaration of your withdrawal.
Google Analytics
To find out more about how Google Analytics gathers and protects data, please see:
http://www.google.com/analytics/learn/privacy.html
https://policies.google.com/privacy?hl=en#infocollect
To block Google Analytics from using your browsing data, opt out here:
https://tools.google.com/dlpage/gaoptout
Google Adwords and Doubleclick
We use the service of Google Adwords to draw attention to our attractive offers with the help of
advertising material (Google Adwords) on external websites. Using the data of such ad
campaigns, we can assess how successful the individual advertising measures are. Our objective
for this is to display ads that are of interest to you, to make our website more interesting for you,
and to attain a fair calculation of advertising costs.
This advertising material is delivered by Google via “ad servers.” In addition, we use ad server
cookies, which allow us to measure certain parameters of success, such as the display of ads or
clicks by users. If you reach our website via a Google ad, Google Adwords will store a cookie on
your PC. These cookies generally expire after 30 days and are not intended to identify you
personally. As a rule, the unique cookie ID, the number of ad impressions per ad (frequency), the
last impression (relevant for post-view conversions), and opt-out information (indication that the
user does not wish to be addressed again) are stored as analytical values for this cookie.
These cookies allow Google to recognize your Internet browser. If a user visits certain pages of an
Adwords client’s website and the cookie stored on the user’s computer has not yet expired,
Google and the client can recognize that the user clicked on the ad and was forwarded to this
page. Each Adwords client is assigned a different cookie. Cookies can therefore not be traced via
the websites of Adwords clients. We do not collect and process any personal data using the
above-mentioned advertising. Google merely provides us with statistical evaluations. Based on
these evaluations, we can recognize which of our implemented advertising measures are
particularly effective. We do not receive additional data from the use of advertising material; in
particular, we cannot identify users based on this information.
As a result of the marketing tools used, your browser automatically establishes a direct
connection with the Google server. We have no influence on the scope and the further use of the
data that are collected by Google as a result of using this tool and are therefore providing you
with the information at our disposal: the use of AdWords conversion tracking means that Google
receives the information that you have visited the corresponding section of our website or have
clicked on one of our ads. If you are registered with a service provided by Google, Google can
allocate your visit to your account. Even if you are not registered with Google or are not logged
into your account, it is possible that the provider will recognize and store your IP address.
Legal basis for the processing of your data: Art. 6, para. 1, no. 1 (f) of the GDPR. Additional
information regarding Google’s policies on data privacy can be found here:
http://www.google.com/intl/de/policies/privacy and
https://services.google.com/sitestats/de.html
Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at
http://www.networkadvertising.org
Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
In addition to Adwords conversion tracking, we use the Google remarketing service. Remarketing
is a process we use to remind you of our offers. By using this application, our ads can be
displayed to you during your use of the Internet after you have visited our website. This is done
by means of cookies that are stored on your browser and that Google uses to record and
evaluate your user behavior when visiting various websites. This allows Google to determine
when you previously visited our website. According to Google’s own statements, Google does not
combine the data collected in the context of remarketing with personal data that Google may
have stored in relation to you. In particular, according to Google, data are pseudonymized during
remarketing.
This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies
to display ads that are relevant to the user, to improve reports on the campaign’s success, or to
avoid repeatedly showing the same ad to a particular user. Google uses a cookie ID to record
which ads are displayed in which browser and can thus prevent this ad from being displayed
multiple times. Furthermore, with the help of cookie IDs, DoubleClick can record “conversions”
that are related to requests concerning ads. This is the case, for instance, when a user sees a
DoubleClick ad and later visits the advertiser’s website and makes a purchase there using the
same browser. According to Google, DoubleClick cookies do not contain personal data.
In addition, our website uses the “Custom Audiences” remarketing tool of Facebook Inc.
(“Facebook”). With this tool, interest-related ads (“Facebook Ads”) can be displayed to users of
the website when they visit the social network Facebook or other websites that also use this tool.
Our objective in using this tool is to display ads that are of interest to you and to thereby make
our website more interesting for you.
As a result of the marketing tools used, your browser automatically establishes a direct
connection with the Facebook server. We have no influence on the scope and the further use of
the data that are collected by Facebook as a result of using this tool and are therefore providing
you with the information at our disposal: the use of Facebook Custom Audiences means that
Facebook receives the information that you have visited the corresponding page of our website
or have clicked on one of our ads. If you are registered with a service provided by Facebook,
Facebook can allocate your visit to your account. Even if you are not registered with Facebook or
are not logged into your account, it is possible that the provider will recognize and store your IP
address as well as other identifying factors.
The “Facebook Custom Audiences” tool can be deactivated at
https://www.facebook.com/settings/?tab=ads#_if you are a registered user.
Legal basis for the processing of your data: Art. 6, para. 1, no. 1 (f) of the GDPR. Additional
information on data processing by Facebook can be found at
https://www.facebook.com/about/privacy
LiveChatInc
We use the LiveChat chat platform provided and run by LiveChat, Inc. LiveChat, Inc. participates
in and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield
Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and
retention of personal information transferred from the European Union and Switzerland to the
United States. The use of the chat is subject to the legal terms and conditions and privacy policy
available on their website:
https://www.livechatinc.com/privacy-policy
By using the live chat facility, you agree to data you provide running through the servers used by
LiveChat, Inc. Such data will be processed by us in order to deal with your requests and answer
your suggestions or complaints, as well as to improve the quality of our website and our services.
YouTube
We embed videos from our official YouTube channel. This may set cookies on your computer.
To find out more please visit YouTube’s embedding videos information page:
http://support.google.com/youtube/bin/answer.py?hl=en-GB&answer=171780
Additional information regarding the purpose and scope of the data collection and processing by
YouTube can be found in their Privacy Policy, which also includes additional information
regarding your rights and setting options to protect you r privacy:
https://www.google.de/intl/de/policies/privacy
Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield,
https://www.privacyshield.gov/EU-US-Framework
Eventbrite
We use Eventbrite, a third-party service provided and run by Eventbrite, Inc., an Amercian
company based in San Francisco. The use of Eventbrite is subject to the legal terms and
conditions and privacy policy available on their website:
Eventbrite terms and conditions
Eventbrite privacy policy
The information you provide to us to book via Eventbrite will be used to process your booking.
We will also use it to contact you via Eventbrite regarding your booking. We may also contact you
to undertake post-event evaluation and provide marketing information about courses and events
and other products and services offered by the College of Haringey, Enfield and North East
London. All marketing communications will incorporate a link enabling you to opt-out of receiving
further communications.
Bookeo
We use Bookeo, a third-party service provided by Bookeo Pty Ltd, to process bookings for free
courses. Bookeo ensures that our account data is stored on Bookeo servers located in the EU.
Bookeo has Data Protection Agreements in place with each of the sub-processors it uses to
process data. The use of Bookeo is subject to the legal terms and conditions and privacy policy
available on their website:
Bookeo privacy policy
SurveyMonkey
We use SurveyMonkey, a third-party service provided by SurveyMonkey Inc. and SurveyMonkey
Europe UC, to process market research surveys. SurveyMonkey are exploring the possibility of
opening a Data Centre in the EU, but currently SurveyMonkey Europe UC has entered into
contractual terms to include standard contractual clauses with SurveyMonkey Inc. for the
transfer of data to SurveyMonkey Inc. as part of delivery of service. SurveyMonkey Inc. is located
in the United States and accordingly, data (to include Respondent data) will be transferred to the
United States. SurveyMonkey Inc. participates in and has certified its compliance with the EU-U.S.
Privacy Shield Framework and Swiss-U.S. Privacy Shield. SurveyMonkey is committed to
subjecting all personal information and data received from European Union (EU) member
countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s
applicable Principles. The use of SurveyMonkey is subject to the legal terms and conditions and
privacy policy available on their website:
SurveyMonkey privacy policy
Web forms
If you complete and submit a form from this site (such as asking a question or requesting a
prospectus), we will use the information you provide to supply or improve our service to you or
to respond to your request. Your details will be processed and stored on a computer system for
this purpose. All processing will be in accord with the Data Protection Act 1998 and, except for
authorised legal investigations, we will not share your details with any other organisations
without your permission.
Your data will only be used to deliver the services you have told us you require. Your data may be
shared between schools/departments within the college to prove the service to you for which
that data was provided but will not be passed to any other parties.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised
access or disclosure we have put in place suitable physical, electronic and managerial procedures
to safeguard and secure the information we collect online.
How to turn cookies off
Internet browsers allow you to change your cookie settings. These settings are usually found in
the ‘options’ or ‘preferences’ menu of your internet browser.